52 Stars Casinos

Casino Slot Clubs

In the past, slot machines have always been considered a second-class game; the pit and the floor were more important.

However, that is not true today.

The local casinos are the first to say that the floor and pit games are not their primary source of business; it is the slots that generate the most income. The industry as a whole is beginning to realize that the slot players pay the majority of the bills in the building.

At the Luxor, 60-65 percent of the revenue for the casino is produced by the slots. They have begun to pay more attention to slot players on the whole. She believes that is why slot clubs are so important.

The casinos patrons have become more and more educated throughout the years, and want more value for their money. Slot clubs have become especially important in today's competitive market place because all the new casinos opening up worldwide.

The value of the slot club is that it allows you to pinpoint who your slot market is and where they come from. Without this information, it is like taking handfuls of money and throwing them in the air, hoping you contact some potential players.

It provides the basic demographics of the slot players. Also, it allows management to track their players, their name and address, social security number, amount spent each hour, each day, and each visit, that an individual plays in the casino.

When customers receive a slot club card, they should be told how to use their cards. They assume that everyone already knows. They can target their market more accurately through the information provided by the demographic data.

For example, a casino owner started an advertising campaign specifically targeted at five-hundred-dollar-a-day slot players. Without the slot clubs, we would not be able to identify or target this group.

The Luxor's slot club is called the Gold Chamber. The Luxor informs the players that in order to receive the benefits of a slot club membership, they must utilize their gold chamber card each time they play the slot machines or table games.

The more they play, the more comp room, meals, and vacations they will be eligible for. It allows management to track those players that are most desirable.

A study done for casino has showed that the average customer belongs to 6-12 slot clubs throughout the country.

The slot clubs are marketing tools; they allow you to more effectively market your your best customers and provide them with the strokes they need, so that they will continue to utilize your casino.